Pay Per Click Managed accounts at Saratoga Web Design offer you the confidence of a transparent business model. Your ads are placed in your account, you pay the search engines directly and you will only be invoiced for the management fee. You can see every ad written. The analytics of your ad performance are available 24/7 through your account. Professionally written and optimized ads perform better and drive more clicks and conversions.

Your ad strategy begins with key word research and ad scripting. Your ads and keywords are then beta tested consistently to determine peak performance. Budget allocation is adjusted based on ad performance to drive the highest possible conversions levels. Please allow 4-6 weeks of beta testing for your ads to reach peak performance levels.

Managed Pay Per Click

Your Professionally Managed Campaign includes:

•    Keyword research: Keywords are the foundation of all ad campaigns. Research and industry terms are contrasted with actual search queries to determine the best keywords. Competitive analysis further refines ad selection and defines target consumers.

•    Ad Scripting: Your analyst will create appropriate ads based on keywords, titles and descriptions, ensuring that the ad copy is reaching the target audience and producing desired results.

•    Budget recommendations: You can increase or decrease the budget depending on your needs on a month to month basis. Recommendations based on industry norms.

•    Reports: The Google analytics dashboard is accessible for each campaign. You have 24/7 access to your reports online. Monthly recap reporting will be sent via email and you can contact your analyst directly.

•    Ad monitoring, tracking, and recommendations: Optimal tracking will be achieved through fully incorporating Google Analytics and monitoring optimized ad results. Weekly monitoring of all keywords, ads, placement, bid price, and rank is included.

•    Ongoing campaign optimization and strategic insight: Throughout the management of the campaign we will carefully optimize your ads. Strategic guidance and insight ensure your strategy is as successful as possible.