Off-site Optimization is a process of generating links across Web 1.0 and Web 2.0 systems. Through consistent monthly link building you can raise your page rank and generate higher results on the major search engines. Better placement on Search Results Pages will drive more traffic and increase your site visibility.

This strategy begins with on-site optimization. With appropriate Meta Data structure and Home Page optimization you gain credibility and this improves your link building results. Provide keyword rich data to insure that the search engine knows that you are a credible resource. Then build links consistently based on your keyword to improve rank. SEO will take three to six months to generate optimum results but many clients do see a noticeable change in page rank in as little as four to six weeks.

Your SEO implementation process will include:

•    Key Word Research: Your analyst will research your site, industry and competition to develop your key word list. You will approve the final selection of key words.
•    Meta-information: Your site will be reviewed and fresh Meta data will be created to update your titles, descriptions and keywords for your top level pages. For smaller sites up to 10 pages will be structured to insure search visibility.
•    Home Page Review: The analyst will further review your home page and make appropriate recommendations for HTML tag insertion, and provide optimized home page content. On site implementation included as needed.
•    Home Page Optimized Content: The analyst will write and optimize home page content for your site. This content will be 250-500 words in length, key word rich and tested for key word density.
•    Site Recommendations: The site will be tested for readability and search friendliness. Additional recommendations will be offered on tactics including: keyword density strategy, site structure, file naming, ALT tag edits, content optimization and potential website enhancements which will promote search placement.
•    Link building and development: Each month the SEO team will increase your visibility through the creation of new inbound links through news release, blog postings, ezine article writing, social bookmarking, directory submission and third party site placement. This will help to increase your page rank and improve your organic placement.